Marketing and Communications

The Marketing and Communications Department provides public information about HCC, and manages advertising, marketing, college publications, and HCC's News & Events web page.

About our Office

The Office coordinates the production of all college publications and printed materials and manages the content and design of the Holyoke Community College (HCC)web site. The Department directs all marketing and publicity activities for all College services and programs, and is active in maintaining and establishing community partnerships.


The Office handles production of The Alumni Connection, Registration Booklet, Business and Community Services Bulletin, Career Focus, College Catalog, Student Handbook and more. For information, visit the publications page.

Hours and Location

M-F 8:30 a.m. to 4:30 p.m.
Donahue Building, Room 170.

Guides and Forms

Print/Mail Guidebook - Everything you need to know to reach your audience effectively and get your information into print—on-budget, on-time, and on-point.

Model Release Form - Taking photos or video that will be published online or in print? You'll need one of these for each person depicted.

Graphic Standards Guide - The how and why for designing promotional materials.

Holyoke Community College Positioning Platform

Social Media Guidelines - How to use Facebook, Twitter and social networking tools and sites.

Digital Sign Policy - How and when to request posting on HCC's digital sign.

Digital Sign Posting Request - Want to post a message on the sign? Here's how.


JoAnne L. Rome
Director of Marketing and Strategic Communications
Phone: (413) 552-2183

Will Murphy
Publications Specialist
Phone: (413) 552-2529

Jack Scanlon
Graphic Designer
Phone: (413) 552-2257

Chris Yurko
Assistant Director of Marketing & Strategic Communications
Phone: (413) 552-2259

Eileen Pooler
Manager for Web Projects (part-time)
Phone: (413) 552-2537


Holyoke Community College
303 Homestead Ave. Holyoke, MA 01040
(413) 538-7000