Library Resources for Marketing

Best Databases (Core)

Business and Company Resource Center

Business and Company Resource Center is a fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Search this database to find detailed company and industry news and information.

Business Source Premier

This is the industry's most used business research database, providing the full text for more than 8,800 serials. Business Source Premier provides full text back to 1965 and searchable cited references back as far as 1998. Coverage includes virtually all subject areas related to business.

Communication & Mass Media Complete

Communication & Mass Media Complete provides the most robust, quality research solution in areas related to communication and mass media. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study to create a research and reference resource of unprecedented scope and depth encompassing the breadth of the communication discipline.

General Business File ASAP

Analyze company performance and activity, industry events and trends as well as the latest in management, economics and politics. Access to a combination of broker research reports, trade publications, newspapers, journals and company directory listings with full text and images available.

LexisNexis-Business

Provides access to business information in LexisNexis including: Business articles from newspapers, magazines, journals, wires & transcripts; Industry and Market news from over 25 industries; Detailed company information, including SEC filings and reports; Business directories.

Regional Business News

This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.

WISERTrade

(World Institute for Strategic Economic Research) The leading online international trade statistics database in the U.S. The following are some of the series provided: US State Exports by HS, NAICS, SIC, Port; US Customs District Exports Imports by HS; US Exports and Imports by Port by SITC; Japanese Exports and Imports by HS.

Interdisciplinary Databases

Academic OneFile

Academic OneFile is a source for peer-reviewed, full-text articles from the world's English language journals and reference sources. It has extensive coverage of the physical sciences, technology, medicine, social sciences, the arts, theology, literature and other subjects, & millions of full text articles available in both PDF and HTML.

Academic Search Premier

The world’s largest academic multi-disciplinary database, Academic Search Premier provides full text for nearly 4,650 serials, including full text for more than 3,600 peer-reviewed titles. PDF backfiles to 1975 or further are available for well over one hundred journals, and searchable cited references are provided for more than 1,000 titles.

Reference Books

Advertising age encyclopedia of advertising
     Call number: REF HF5803.A38 2003

This comprehensive reference source takes a broad look at the advertising industry. Its focus is primarily historical.

Reference Books Online

Reference Books Online

Complete list of online Reference Books (specialized books, encyclopedias, dictionaries, etc.).