The Retail Management Certificate prepares students for careers in retail sales, customer service, and entry-level management positions within retail stores. The certificate credits are fully transferable to all of the options within the Marketing Management major. All of the courses within the Retail Management Certificate are available online.
Contact: Kristine Choleva, 413-552-2565, firstname.lastname@example.org
An introductory, hands-on course designed to provide an overview of microcomputer hardware and software currently available and to provide hands-on exposure to internet, e-mail, operating system, word processing spreadsheets, database and graphics applications. Students will not receive credit for CSI 111 and BUS 115. Keyboarding skills preferred, but not required.
Each of the managerial functions--planning, organizing, directing, and controlling--is discussed from the standpoint of how all four interrelate to become the management process. Managerial skills necessary to accomplish these functions are also described, including human relations, decision making, and communication.
Survey of the principles, problems, and practices of modern business in the management of the work force, from recruitment through retirement. Emphasis is on the use of appropriate practices in firms of various types and sizes.
Introduces the basic concepts and methods of retail store management and merchandising. Topics include the various types of retail operations, store facilities management, retail location, logistics systems, retail control systems, customer communications, legal and ethical; aspects of retailing, and human resource management in a retail environment.
A study of basic advertising principles for the promotion of consumer and industrial products to the appropriate market segments. Includes a study of advertising media, including newspapers, magazines, radio, television, out-of-home, sales promotion, and direct mail. Also reviews the legal and societal aspects of advertising.
Demonstrates the strong link between quality service and profitable sales as a means to increase market share. Emphasis is on developing effective sales techniques, communication skills, product knowledge, and consumer behavior.
A study of the basic marketing principles, functions, and institutions. Emphasis is on marketing concepts; the role of the consumer; and characteristics of retail, wholesale, industrial, and commodities marketing. The relationship of marketing to the behavioral sciences is emphasized.
Business ElectivesSelect from: ACC, BUS, CSI, HCA, LAW, MGT, MKT, SEC, or SPO
Business Elective - Select from courses with the following prefixes: ACC, BUS, MGT, MKT.
Depending on the course selection 100% of this program can be completed online.