Courses & Programs

Introduction to Visual Media

COURSE CODE: EMS 105

CREDITS: 3

This course offers a systematic study of the ways in which images convey meaning. Focus is on integrating visual theory with the practice of analyzing images or sequences of images from art, photography, video, film, advertising, and electronic media. Course topics include basic structure of the human eye and brain, physical nature of light, perception, basic semiotic theory, composition, color, and the application of these to visual media such as informational visual media, visual art, and advertising. Provides a conceptual visual foundation for students majoring in art, communication, electronic media, graphics, journalism, marketing, photography, theater, or any field dealing with visual communication.