What will you learn?
This associate degree option prepares students for careers in marketing management, advertising and retail management. Students will learn marketing principles; advertising strategies; sales and customer service skills; and retail management objectives.
Upon graduating from this program, students will be able to:
- Interpret accounting data
- Analyze financial statements
- Perform contemporary computing functions
- Appreciate the role of law in business
- Define traditional functions of management and its contribution to strategic planning.
what will you do?
Transfer to a four-year college or university, or go right into the workforce! Job and career options include:
- Public Relations
- Social Media Management
64 total credits
23 credits General Education Requirements + 38 credits Program Requirements
Depending on the course selection, 100% of this program can be completed online.
General Education Requirements
Choose one of the following:
BUS 280 | Business Cooperative Education I
Prerequisites: Sophomore status, approval of department chair, ACC 112 (for accounting and business administration students only), and either the completion of, or current enrollment in, two other ACC, BUS, HFM, or OTC courses.
EMS 124 | Digital Studio [C]
COM 131 | Mass Communication [C]
Note: Students cannot earn credit for both COM 131 and COM 114.
EMS 110 | Fundamentals of Video
Note: No prior video experience is necessary, however access to a video camera is required.
EMS 111 | Introduction to Electronic Media [C]
Students who intend to transfer to a baccalaureate program should look at the following options: B023 Business Administration MassTransfer to state universities including UMass and Westfield State University; B034 Business Administration General Transfer to most four-year private colleges; B045 Paralegal Option for transfer to Elms College and Bay Path University; B056 Hospitality Management Transfer to state universities including UMass and to Johnson & Wales University; or B096 Sport Management transfer to state and private universities.