This course will center on the relationship between media and society. Students will examine, discuss and analyze media messages and produce their own media based on analytical observations and a fundamental understanding of basic media literacy concepts. Coursework will include analysis of advertisements, television programs, video games, movies and news and will involve participation in a variety of role-playing activities designed to simulate various scenarios in the media industry. This course is suited to anyone interested in learning more about what goes into marketing and promotion or for those who want to better understand the persuasive techniques used in advertising. Interested students should be advised this is not a course in media bashing. The goal is for individuals to become more aware of (and resistant to) the seductive power of media messages.