About HCC

Marketing & Communications

The Marketing & Communications Department provides public information about HCC. Our staff are responsible for advertising, marketing, and publicity activities; the production of all college publications and printed material; and the content of the college website, including HCC's news stories.


Our department produces the Alumni Connection, business and community education bulletin, college catalog, student handbook, and more. Please visit the publications page.


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Guides, Policies & Forms

Door Placard Insert: Download the Word file and create a sign with your name/title customized to fit the placard outside your office door. 

Brand Guidelines: Looking for official HCC colors, or want to know more about our visual brand? 

Project Request Form:  To request a project, please email acarroll1@hcc.edu

Model Release Form: Taking photos or video that will be published online or in print? You'll need one of these for each person depicted.

Social Media Guidelines: How to use Facebook, Twitter, and social networking tools and sites.

Student Communications Policy: How to communicate with students, who can send all-student emails, and more. 

Video Request Form: Want a new video promoting your department or program? 

Order Business Cards: Learn about self-service business card ordering here. Our ordering portal can be accessed soon.
(Please order business cards by April 12, 2024)

Digital Sign Policy & Request Form

To assist visitors and communicate important college announcements, Holyoke Community College has installed a digital sign at the college entrance on Homestead Avenue. Following are policies concerning the use of the sign and instructions for submitting a request to post an announcement.

Announcements will be displayed in order of priority:

  • Emergency information
  • Admissions announcements
  • Conferences and public meetings
  • Athletic events and theater or music performances

The following campus-wide events will take priority:

  • Priority registration
  • Orientation
  • Open house
  • Commencement

To ensure your announcement's place in the queue, requests should be submitted at least two weeks in advance. To submit a request, please complete a Digital Sign Posting Request form and email to communications@hcc.edu.

Please note that the office of Marketing & Communications reserves the right to edit submitted material, determine what is appropriate for posting, and choose when a posting will appear in the announcement rotation.

Finally, please keep our sign beautiful! Posters, flyers, or notices of any kind may not be affixed to the digital sign frame.