Courses & Programs

Kelly O'Connor

Faculty, Business

Business & Digital Learning

Kittredge Center 423

413.552.2315 (Tel)

Marketing

HCC's marketing programs offer essential prep for transfer to a four-year program, or entrance directly into careers in public relations, advertising, brand management, digital marketing, media buying, and more!

Black and white photo of a female student working on a laptop, smiling directly into the camera

Marketing is the driving force in most businesses and organizations! It's a broad field, which can include designing, packaging, pricing, advertising, selling, distributing, and servicing a product in domestic or international marketplaces. 

HCC's certificate and degree programs will help you gain the knowledge and skills you need to take the first step towards a career in the marketing field, where you'll be able to combine your creative and analytical sides to design and execute strategies to help build business.

In the marketing classes, you'll learn to identify and understand target markets, develop effective marketing strategies, and create profitable relationships with your customers.  The study of marketing includes marketing principles, personal selling and sales management, advertising, customer service, and marketing strategy. These courses are designed to provide our students with the knowledge and skills needed to understand the function of marketing in business and in society, and to become effective decision-makers.

Once you finish the program, you'll be qualified for positions that include supervisor of retail sales workers, market research analyst and marketing specialist, sales representative, advertising sales agent, wholesale and retail buyer, demonstrator and product promoter, sales manager, merchandise displayer, and more!

programs

Marketing Degree
Marketing Certificate

Kelly O'Connor

Faculty, Business

Business & Digital Learning

Kittredge Center 423

413.552.2315 (Tel)